.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to running into billions in financial backing each year, have raised nearly $360 million up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That lag is due to market saturation, elevated regulative pressures, and economic uncertainties.ADWEEK spoke with five VCs who remain to invest in adtech business, in spite of these difficulties, concerning what they are searching for as well as what they stay clear of. Maybe unsurprisingly, these capitalists are actually targeting opportunities in privacy-focused modern technologies and industry-specific locations like hooked up television.